MELBOURNE – Novak Djokovic detailed the standards he demands from the members of his team. The Serbian expects ‘open-mindedness’ and a ‘constant search for ways to improve’ — requirements that fall, above all, on his head coach, Boris Bošnjaković.
“Look, it’s not easy to work with me, and it’s not easy to work at the highest level. I’m someone who is demanding on a daily basis. I expect full commitment and professionalism from every member of my team,” Djokovic explained during a press conference in Serbian attended by CLAY and RG Media.
“I don’t expect them to rely on what they already know, but to stay open-minded and constantly look for ways to improve. I want them to follow new technologies, to keep up with every aspect of modern sport, and then see how they can help me — and themselves — so that we can grow together,” Djokovic added.
An analyst and coach, Boris Bošnjaković has been part of Djokovic’s team since December 2023. He also served as head coach at the Novak Tennis Center. After Goran Ivanišević left the team, Nenad Zimonjić, Andy Murray and Dušan Vemić all had short stints in Djokovic’s box.
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Throughout all those changes, Bošnjaković remained. He officially took over the role of head coach after Roland Garros, when Vemić stepped away from the team.
Interestingly, Djokovic first met Bošnjaković through Vemić.
“Boris is first and foremost a friend and a very dear person to me. I’ve known him since 2010–2011. He studied at college in the United States, and that’s where I met him through Dušan Vemić. Back in that famous 2011 season, Boris was at several tournaments with Dušan and me. The two of them are very close to me on a personal level. I still work occasionally with Dušan, while my collaboration with Boris is now more constant,” Djokovic said after his second-round win in Melbourne.
Bošnjaković was born in 1974. He developed a love for sport and tennis at an early age and, as a professional player, reached a career-high ranking of world No. 740. He graduated from Brigham Young University and has more than twenty years of experience in the tennis industry. His main specialty is opponent analysis, although within Djokovic’s team he performs multiple roles.
“Boris has several roles in my team at the moment, not just a coaching one. Still, as the head coach, he now carries a lot of responsibility. Before working with me, he didn’t have much experience at such a high level, so we are developing together and growing together. His progress compared to a few years ago, when we started working more closely, is clearly visible,” the former world No. 1 emphasized.
During his career, Djokovic has worked with coaches such as Dejan Petrović, Riccardo Piatti, Marián Vajda, Boris Becker, Andre Agassi, Radek Štěpánek, Ivanišević and Murray.
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