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Rhea Nall/USTA

Kalshi, the US Open and betting: tennis’ biggest contradiction

The commercial agreement between the US Open and betting company Kalshi puts tennis’ biggest contradiction on the table: why can tournaments receive money from an industry that players are prohibited from doing business with? “Players can’t do anything with a

Andrea Petkovic Mercedes Benz

Mercedes-Benz and the WTA: a partnership built on more than logos

Mercedes-Benz has launched one of the most significant sponsorships in international women’s sports by becoming the “Premier Partner” of the WTA Tour. But the company aims for more than logos on nets and vehicle fleets at tournament sites. At the

Semifinal femenina de Wimbledon AELTC/Felix Diemer

Wimbledon set to crown another first-time Grand Slam champion

The current WTA Tour knows neither dynasties nor anything resembling a “Big Three”. Saturday’s Wimbledon final between Czech players Karolina Muchova and Linda Noskova will crown a first-time Grand Slam champion for the 11th time since 2020. It will also